Jay's Sporting Goods research paper Essay Example | Topics and Well Written Essays - 1250 words

Jays uncontaminating Goods research paper - Essay ExampleJays Sporting Goods is comp bed with the competitors from every possible aspect. gum olibanum after considering the marked differences in the marketing schema of all 3 of them we finally secureed the SOV that is Share of Voice. After going through some of the survey data available the market condition is judged in terms of demand for all particular product or liking towards any particular game. The study was as well as d atomic number 53 to see whether any segment is untapped or non. drudgery analysis was done to understand the companys position more properly. Based on the findings, recommendations are made. The companys market objective is outlined and the marketing strategy is objectned. The plan includes type of promotions involve by the company, target segment of the company, how can they be reached, the medium that can be used to reach them. To understand the medium again the survey data were referred to unders tand the most popular mode of advertisement. posture ANALYSIS Marketing strategy and objective The marketing objective of a company can be achieved only by planning the marketing strategies in a correct manner. To outline the marketing strategy for Jays Sporting Goods understanding of the 4Ps of Marketing that is Product, Price, Promotion and turn out for Jays is very essential. ... outlay Jays Sporting Goods has a wide variety of product from different brands whose prices also differ. Since they have standstill ups with many brands so the prices range is huge. One can get any item at cheaper price as well as at high price too (Jays Sporting Goods). Place Jays Sporting Goods is an online and outdoor superstore with two locations in Michigan. Its a 41 years senile business who started their operations in 1971 with 78,000 square ft building in Clare and a 40,000 Square ft building in Gaylord. So customers can visit them non only in their superstores but also online through their websites (Jays Sporting Goods). Promotion The various promotional strategies have been adopted by the Company. They passing game discounts of certain percentage on certain products. They have also organized some seminars inviting some historied personalities who are into the world of adventures. They have several outdoor partners, which are mainly different shows telecasted in picture and radios. The company Jays Sporting Goods also has a product named Gift card which provides you opportunity for not only online shopping but also shopping at their store (Jays Sporting Goods). Thus we have thrown a light on the existing marketing strategy from where we can plan our future marketing and promotional strategies which will lead to the growth of the company. SWOT analysis of the company fortissimo The company deals in a wide variety of products both for men and women. So the company is not gender biased which opens up a huge market for them. The company has gone for an online store wh ere one can buy any item right from their home, at a single click on the mouse. Give the customer what they need and give them the best service possible is the philosophy of